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Event Details
Klass Capital and PwC would like to invite you to learn from some of Canada's leading internet sales and marketing gurus at our quarterly "Best in Klass" SaaS Conference on Thursday, September 22, 2011 at the Pears on the Avenue Presentation Gallery. See how Rypple, Intelex, Firmex, and FreshBooks built their online and on-premise sales and marketing engines. The discussion will be moderated by Daniel Klass and Mark Roberge of HubSpot.
Some topics covered will include:
Marketing
- How to build a great marketing team
- Lead generation vs. brand awareness: what to focus on and when?
- Cutting edge initiatives for generating demand
Sales
- Best practices and mistakes made in building out sales teams
- Why do customers buy? How to close a higher percentage of prospects
- Tracking key sales and marketing metrics to improve performance
- What is my total cost of acquisition? How repeatable is it?
ABOUT KLASS CAPITAL
Klass Capital is a leading SaaS focused venture fund based in Toronto providing growth capital. Our target investment size is $500k to $5mm. Please see our website www.klasscapital.com and follow us on Twitter (@klassCapital).
ABOUT PwC
PwC provides industry-focused assurance, advisory and tax solutions and services to public and private companies, in all stages of growth. In particular we help social media and mobile technology companies leverage opportunities and bring their vision to reality through our industry knowledge and technological expertise.
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When & Where
Pears on the Avenue Presentation Gallery
164 Avenue Road
Toronto,
Ontario
Canada
Thursday, September 22, 2011 from 5:00 PM to 7:00 PM (ET)
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